TY  - BOOK
AU  - Prahalad, C.K.,
TI  - The fortune at the bottom of the pyramid 
SN  - 978-9353433703
U1  - 338.8 
PY  - 2010///
CY  - New Delhi
PB  - Pearson Education
KW  - Business
KW  - Microsoft
KW  - Pyramid
ER  -