TY  - BOOK
AU  - Heath, Dan,
TI  - Made to stick: why some ideas take hold and others come unstuck 
SN  - 978-0099505693
U1  - 302.13 
PY  - 2017///
CY  - London
PB  - Arrow books
KW  - Entertaining as it is informative
KW  - Curiosity gaps
KW  - Velcro theory of memory
ER  -