TY  - BOOK
AU  - Malhotra, Naresh K
AU  - by Dash Satyabhusan
TI  - Marketing research: an applied orientation
SN  - 9789353433291
U1  - 658.83 
PY  - 2019///
CY  - Chennai
PB  - Pearson education Ind
KW  - Methodology
KW  - Gegevens verzamelen
KW  - Marketing-onderzoek
KW  - Studieboeken
KW  - data collection
N1  - including bibliographical notes and index
N2  - Experience the Interaction Between Marketing Research and Marketing Decision-Making Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material
ER  -