TY  - BOOK
AU  - Eyal, Nir
TI  - Hooked: how to build habit-forming products
SN  - 9780241184837
U1  - 658.575 
PY  - 2019///
CY  - London
PB  - Penguin
KW  - Action
KW  - Variable Reward
KW  - Habit zone
KW  - Organizational behavior
KW  - Industrial management
KW  - Consumers preferences
N1  - Including bibliographical notes and index
ER  -