TY - BOOK AU - Thompson, Arthur A. AU - Strickland, A. J. AU - Gamble, John E. AU - Jain, Arun K. TI - Crafting and executing strategy : the quest for competitive advantage : concepts and cases SN - 9780070146723 U1 - 658.012 PY - 2008/// CY - New Delhi PB - Tata Mcgraw hill education Pvt. KW - Strategic planning KW - Planificaciun KW - Planification strategique KW - Strategisches management KW - Strategic planning Case studies N1 - Includes bibliographical references and indexes ER -