TY  - BOOK
AU  - Shao, Alan T.
TI  - Marketing research
SN  - 97803024074505
U1  - 658.83 
PY  - 2002///
CY  - London
PB  - South-Western
KW  - Marketing research
KW  - Management
KW  - Textbooks
KW  - Handbooks
KW  - Marketing
N1  - Including bibliographical index and references
ER  -