TY  - BOOK
AU  - Kumar, Dinesh
AU  - Gupta, Punam
TI  - Rural marketing : challenges and opportunities 
SN  - 9789386062765
U1  - 658.800954 
PY  - 2017///
CY  - New Delhi
PB  - SAGE Publications India Pvt. Ltd.
KW  - Marketing India
KW  - Business planning
KW  - Target marketing
KW  - Rural conditions
KW  - Poor India
N1  - Includes bibliographical references and index
ER  -