TY  - BOOK
AU  - Easwaran, Sunanda
AU  - Case studies
TI  - Marketing research: concepts, practices, and cases
SN  - 9780195676969
U1  - 658.83 
PY  - 2006///
CY  - Oxford
PB  - Oxford University Press
KW  - Marketing research
KW  - Experimentation
N1  - Includes bibliographical references and index
ER  -