TY  - BOOK
AU  - Berry, Michael J.A.
TI  - Data mining techniques: for marketing, sales, and customer relationship management
SN  - 9788126534722
U1  - 658.802 
PY  - 2017///
CY  - New Delhi
KW  - Business enterprises
KW  - Marketing
KW  - Exploration
KW  - Data mining --Social aspects
KW  - Sales &? Marketing, Databases &? data processing
KW  - Data-Warehouse-Konzept
N1  - Includes bibliographical references and index

ER  -