TY  - BOOK
AU  - Desai, Avani
AU  - Kaul, Asha
TI  - Corporate reputation decoded: building, managing and strategising for corporate excellence
SN  - 9788132117742
U1  - 659.2 KAU 
PY  - 2014///
CY  - New Delhi
PB  - Sage Publications India Pvt. Ltd.
KW  - Corporate image
KW  - Corporations
KW  - Corporations -- Public relations
KW  - Organizational effectiveness
KW  - Organizational effectiveness -- Case studies
KW  - Organizational effectiveness--India--Gujarat
N1  - Suggested by Prof. Diptiranjan Mahapatra
ER  -