TY - BOOK AU - Jones, John Philip TI - When Ads work: new proof that advertising triggers sales SN - 9788120332256 U1 - 659.1 JON PY - 2007/// CY - New Delhi PB - PHI learning Private Limited KW - Ads KW - Advertising KW - Sales promotion KW - Triggers N1 - Gratis by Dr. Preeta Vyas ER -