TY  - BOOK
AU  - Belch, George E.
AU  - Belch, Michael A.
TI  - Advertising and promotion: an integrated marketing communications perspective
SN  - 9780070144965
U1  - 659.1 BEL 
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Communication in marketing
KW  - Promotion
KW  - Public relations--Management
KW  - Sales promotion
N1  - Gratis by Dr. Preeta Vyas; Pt 1 The Role of IMC in Marketing Ch 1 An Introduction to Integrated Marketing Communications Ch 2 The Role of IMC in the Marketing Process; The trucker; The system; The battle for New York's port; Union disunion; Setting the standard; Takeoff; Ports in a storm; Boom and bust; The bigness complex; The shippers' revenge; Just in time
ER  -