TY  - BOOK
AU  - Shimp, Telence A.
TI  - Advertising and promotion: an IMC approach
SN  - 9788131504406
U1  - 659.1 SHI 
PY  - 2007///
CY  - Mason
PB  - Thomson South-Western
KW  - Advertising
KW  - Communication in marketing
KW  - Integrated Marketing Communications
KW  - Public relations--Management
KW  - Sales promotion
N1  - Gratis by Dr. Tejas Desai
ER  -