TY  - BOOK
AU  - Jain, Shruti
AU  - Jethwaney, Jaishri
TI  - Advertising management
SN  - 9780195678437
U1  - 659.1068 JET 
PY  - 2006///
CY  - New Delhi
PB  - Oxford University Press
KW  - Advertising
KW  - Management
KW  - Public relations--Management
KW  - Sales promotion
KW  - Salesmanship
N1  - Gratis by Dr. Preeta Vyas
ER  -