TY  - BOOK
AU  - Jain, Subhash C.
TI  - Marketing planning and strategy
SN  - 9812542620
U1  - 658.802 JAI 
PY  - 2004///
CY  - Mason
PB  - Thomson South-Western
KW  - Management
KW  - Marketing
KW  - Marketing Planning
KW  - Marketing Strategy
N1  - Gratis by Dr. Preeta Vyas
ER  -