TY  - BOOK
AU  - Allen, Chris
AU  - OGuinn, Thomas
TI  - Advertising and Integrated Brand Promotion
SN  - 8131501582
U1  - 659.1 OGU 
PY  - 2005///
CY  - Mason
PB  - Thomson South-Western
KW  - Advertising
KW  - Brand Promotion
KW  - Media Planning
KW  - Sales promotion
N1  - Gratis by Dr. Preeta Vyas
ER  -