TY  - BOOK
AU  - Bijapurkar, Rama
TI  - We are like that only: understanding the logic of consumer India
SN  - 9780143065975
U1  - 339.470954 BIJ 
PY  - 2013///
CY  - New Delhi
PB  - Penguin Books
KW  - Consumers -- India
KW  - Consumption (Economics) -- India
N1  - Suggested by Prof. Diptiranjan Mahapatra
ER  -