TY  - BOOK
AU  - Lal, Rajiv
AU  - Quelch, John A.
AU  - Rangan, V. Kasturi
TI  - Marketing management: text and cases
SN  - 70603952
U1  - 658.8 LAL 
PY  - 2005///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Customers
KW  - Management --Case studies --Study and teaching
KW  - Management skills
KW  - Marketing --Management
N1  - Gratis by Dr. Preeta Vyas
ER  -