TY  - BOOK
AU  - Duncan, Tom
TI  - Principles of advertising and IMC
SN  - 70601593
U1  - 658.827 DUN 
PY  - 2005///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Advertising
KW  - Brand name products
KW  - Communication in marketing
KW  - IMC
KW  - Marketing
KW  - Sales promotion
N1  - Gratis by Dr. Preeta Vyas
ER  -