TY - BOOK AU - Kazanjian, Kirk TI - Driving loyalty: turning every customer and employee into a raving fan for your brand SN - 9780385346948 U1 - 658.8343 KAZ PY - 2013/// CY - New York PB - Crown Business KW - Brand loyalty KW - Corporate culture KW - Customer loyalty KW - Customer services KW - Loyalty KW - Organizational behavior N1 - Suggested by Dr. Preeta Vyas; The world the box made; Be open to opportunity; Spread trading; Options and non-linear derivatives; Structured products on energy; Metatrading strategies and capital allocation techniques N2 - In Driving Loyalty, you'll get an inside look at how Enterprise began operating these three distinct brands in a way that ultimately led t orising profitability and some of the highest customer and employee satisfaction scores in the industry ER -