TY  - BOOK
AU  - Businessworld
TI  - Marketing whitebook 2013-14 decoding diversity, understanding the many facets of India, its consumers and the fastchanging marketscape: the essential handbook for marketers
SN  - 9789381425053
U1  - 381.095405 BSW 
PY  - 2013///
CY  - New Delhi
PB  - Businessworld
KW  - Marketing --Asia --Handbooks, manuals, etc
KW  - Marketing --India --Handbooks, manuals, etc
KW  - Marketing --India --Periodicals
N1  - Suggested by Dr. Preeta Vyas
ER  -