TY  - BOOK
AU  - Keller, Kevin Lane
AU  - Keller, Kevin Lane
AU  - Koshy, Abraham
AU  - Kotler, Philip
TI  - Marketing management
SN  - 9788131767160
U1  - 658.8 KOT 
PY  - 2013///
CY  - New Delhi
PB  - Pearson Education
KW  - Marketing --Management
N1  - Suggested by Dr. Preeta Vyas
ER  -