TY  - BOOK
AU  - Lashinsky, Adam
TI  - Inside apple: the secrets behind the past and future success of Steve Job's iconic brand
SN  - 9781848547247
U1  - 338.7610 LAS 
PY  - 2012///
CY  - London
PB  - John Murray
KW  - Apple Computer, Inc
KW  - Computer industry --United States --Management
KW  - Corporate culture --United States
KW  - Creative ability in business
KW  - Industrial management
KW  - Success in business --United States
N1  - Suggested by Prof. Diptiranjan Mahapatra; 3. Basic generation energy costs; 4. Alternative energy sources; 5. Emissions; 6. Transmission; 7. Distribution; 8. End user charges and prices; 10. Market analysis; 11. Ancillary service markets; 12. Cross-border trading; 13. Investment appraisal; 14. Market performance; 15. Market developments
N2  - Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While INSIDE APPLE provides a detailed investigation into the unique compa
ER  -