TY  - BOOK
AU  - Hair, Joe
AU  - Lamb, C.
AU  - McDaniel, Carl
TI  - Introduction to marketing
SN  - 8131501574
U1  - 658.8 MCD 
PY  - 2007///
CY  - Mason
PB  - Thomson South-Western
KW  - Customer relations - Management
KW  - Decision making
KW  - Internet marketing
KW  - Marketing
KW  - Prices
N1  - Gratis by Dr. Preeta Vyas
ER  -