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The definitive book of branding by Kartikeya Kompella.

By: Kompella, KartikeyaMaterial type: Text

TextPublication details: New Delhi Sage 2014Description: 24 cm.ill, ; ;xx, 408 pISBN: 978-8132117735Subject(s): Competitors | Consumers | BrandingDDC classification: 658.827

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Item type	Current library	Call number	Status	Notes	Date due	Barcode
Books	AIIE Library General Stacks	658.827 KOM (Browse shelf(Opens below))	Available	Gratis by ACH		E004226

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