Made to stick : why some ideas survive and others die Chip Heath & Dan Heath

By: Heat, ChipContributor(s): PsychologyMaterial type: TextTextPublication details: New York Random House 2007Description: 304 pISBN: 9780099505693Subject(s): Social psychology | Contagion | Context effectsDDC classification: 302.13
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General 302.13 HEA (Browse shelf(Opens below)) Available M002605

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