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Advertising and sales promotion

By: Batra, Satish KContributor(s): Kazmi, S. H. HMaterial type: Text

TextPublication details: New Delhi Excel Books 2008Edition: 3rd edDescription: xix, 658p. ill. 22 cmISBN: 9788174466396Subject(s): Advertising | Marketing | Promotion | Sales promotionDDC classification: 659.1 KAZ

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode
Books	FMS Library	General	659.1 KAZ (Browse shelf(Opens below))	Available	Includes Bibliographical references and index		M002051

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Previous	659.1 BAT Advertising management	659.1 BEL Advertising and promotion: an integrated marketing communications perspective	659.1 JON When Ads work: new proof that advertising triggers sales	659.1 KAZ Advertising and sales promotion	659.1 KEN Integrated advertising, promotion, and marketing communications	659.1 KEN Integrated advertising, promotion, and marketing communications	659.1 KEN Integrated advertising, promotion, and marketing communications	Next

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