Advertising and promotion: an IMC approach
Material type:
TextPublication details: Mason Thomson South-Western 2007Description: 650p. ill. 22 cmISBN: 9788131504406Subject(s): Advertising | Communication in marketing | Integrated Marketing Communications | Public relations--Management | Sales promotionDDC classification: 659.1 SHI
| Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books
|
FMS Library
|
General | 659.1 SHI (Browse shelf(Opens below)) | Available | Includes bibliographical references and index | M002043 |
Browsing FMS Library shelves, Collection: General Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 659.1 KEN Integrated advertising, promotion, and marketing communications | 659.1 LAN Kleppners advertising procedure | 659.1 OGU Advertising and Integrated Brand Promotion | 659.1 SHI Advertising and promotion: an IMC approach | 659.1 WEL Advertising: principles and practice | 659.1068 JET Advertising management | 659.10954 PAR Nawabs, nudes, noodles: India through 50 years of advertising |
Gratis by Dr. Tejas Desai
There are no comments on this title.