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Marketing planning and strategy

By: Jain, Subhash CMaterial type: Text

TextPublication details: Mason Thomson South-Western 2004Edition: 6th edDescription: Xiii, 925p. ill. 26 cmISBN: 9812542620Subject(s): Management | Marketing | Marketing Planning | Marketing StrategyDDC classification: 658.802 JAI

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode
Books	FMS Library	General	658.802 JAI (Browse shelf(Opens below))	Available	Includes bibliographical references and index		M002037

Previous	No cover image available							Next
Previous	658.8009 KOT Marketing management: a South Asia perspective	658.800954 KUM Rural marketing : challenges and opportunities	658.802 BER Data mining techniques: for marketing, sales, and customer relationship management	658.802 JAI Marketing planning and strategy	658.802 JAI Marketing planning and strategy	658.802 KIM Blue ocean strategy: how to create uncontested market space and make the competition irrelevant	658.802 SEM Promotion and integrated marketing communication	Next

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