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Marketing whitebook 2011-2012

By: BusinessworldMaterial type: Text

TextPublication details: New Delhi Businessworld 2011Edition: 1st edDescription: ill. 22 cmISBN: 9788190845274Subject(s): Marketing --Asia --Handbooks, manuals, etc | Marketing --India --Handbooks, manuals, etc | Marketing --India --PeriodicalsDDC classification: 381.095405 BSW

Contents:

pt ONE Setting the Stage; section 3. Media and entertainment; section 4. Retailing; section 5. Asset management; section 6. Life insurance; section 7. Contacts and listings.

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode
Books	FMS Library	General	381.095405 BSW (Browse shelf(Opens below))	Available	The essential handbook for marketers"--Cover		M001638

Gratis by Dr. Preeta Vyas

pt ONE Setting the Stage; section 3. Media and entertainment; section 4. Retailing; section 5. Asset management; section 6. Life insurance; section 7. Contacts and listings.

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