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Strategic market management

By: Aaker, David AMaterial type: TextTextPublication details: New Delhi Wiley India Pvt. Ltd. 2011Edition: 9th edDescription: ix, 341 p. ill. 23 cmISBN: 9788126536245Subject(s): Marketing --Management | Strategic planningDDC classification: 658.8 AAK
Contents:
Ch. 2. Dog years; Ch. 3. A sort of life; Ch. 4. A sentimental education; Ch. 5. The mandarins; Ch. 6. Knowledge of the higher worlds; Ch. 7. In the penal colony; Ch. 9. Transformer; Ch. 10. Easy travel to other planets; Ch. 11. Force of circumstance; Ch. 12. A severed head; Ch. 13. Civilization and its discontents; Ch. 14. Laughter in the dark; Ch. 15. The snows of yesteryear
Summary: Relevant to strategic management courses as well as market management, this textbook synthesises literature in the field of strategy and can be used at both the undergraduate and MBA levels. This edition provides greater emphasis on external market analys
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General 658.8 AAK (Browse shelf(Opens below)) Available Includes bibliographical references and index. M001534

Suggested by Prof. Diptiranjan Mahapatra

Ch. 2. Dog years; Ch. 3. A sort of life; Ch. 4. A sentimental education; Ch. 5. The mandarins; Ch. 6. Knowledge of the higher worlds; Ch. 7. In the penal colony; Ch. 9. Transformer; Ch. 10. Easy travel to other planets; Ch. 11. Force of circumstance; Ch. 12. A severed head; Ch. 13. Civilization and its discontents; Ch. 14. Laughter in the dark; Ch. 15. The snows of yesteryear

Relevant to strategic management courses as well as market management, this textbook synthesises literature in the field of strategy and can be used at both the undergraduate and MBA levels. This edition provides greater emphasis on external market analys

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