Strategic market management
Material type: TextPublication details: New Delhi Wiley India Pvt. Ltd. 2011Edition: 9th edDescription: ix, 341 p. ill. 23 cmISBN: 9788126536245Subject(s): Marketing --Management | Strategic planningDDC classification: 658.8 AAKItem type | Current library | Collection | Call number | Status | Notes | Date due | Barcode |
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FMS Library
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General | 658.8 AAK (Browse shelf(Opens below)) | Available | Includes bibliographical references and index. | M001534 |
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Suggested by Prof. Diptiranjan Mahapatra
Ch. 2. Dog years; Ch. 3. A sort of life; Ch. 4. A sentimental education; Ch. 5. The mandarins; Ch. 6. Knowledge of the higher worlds; Ch. 7. In the penal colony; Ch. 9. Transformer; Ch. 10. Easy travel to other planets; Ch. 11. Force of circumstance; Ch. 12. A severed head; Ch. 13. Civilization and its discontents; Ch. 14. Laughter in the dark; Ch. 15. The snows of yesteryear
Relevant to strategic management courses as well as market management, this textbook synthesises literature in the field of strategy and can be used at both the undergraduate and MBA levels. This edition provides greater emphasis on external market analys
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