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Entering and succeeding in emerging countries: marketing to the forgotten majority

By: Samli, A. CoskunMaterial type: TextTextPublication details: Mason Thomson South-Western 2004Description: xxviii, 186 p. ill. 24 cmISBN: 538726989Subject(s): Consumer need | Globalization | Management oriententation | Marketing | Negotiation in businessDDC classification: 658.84 SAM
Contents:
Climate change; The Second Wave of Globalization; Life involves suffering. Desire is the source of our suffering. There is a way to put an end to our desire. The way out of desire is to live one's life according to eight basic principles. These four noble truths were the subject of the Buddha's first sermon and form the core of Buddhist teaching. The Dalai Lama describes these unique teachings here as he presented them to the West for the first time in 1997.;
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Gratis by Dr. Preeta Vyas

Climate change; The Second Wave of Globalization; Life involves suffering. Desire is the source of our suffering. There is a way to put an end to our desire. The way out of desire is to live one's life according to eight basic principles. These four noble truths were the subject of the Buddha's first sermon and form the core of Buddhist teaching. The Dalai Lama describes these unique teachings here as he presented them to the West for the first time in 1997.;

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