MKTG: a South-Asian perspective (Record no. 2368)
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000 -LEADER | |
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fixed length control field | 00619nam a2200229Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 170101s2012 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788131517086 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 LAM |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Hair, Joseph F. |
245 #0 - TITLE STATEMENT | |
Title | MKTG: a South-Asian perspective |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | New Delhi |
Name of publisher, distributor, etc. | Cengage Learning |
Date of publication, distribution, etc. | 2012 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 670p. |
Other physical details | ill. |
Dimensions | 28 cm |
500 ## - GENERAL NOTE | |
General note | Gratis by Dr. Preeta Vyas |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing Enviroments |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Social Reponsibilities |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | South Asia |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Lamb, Charles W. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | McDaniel, Carl |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Sharma, Dheeraj |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Bill Date | Koha item type | Public note |
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General | FMS Library | FMS Library | 16/05/2016 | Gratis | 1 | 658.8 LAM | M002042 | 09/01/2023 | 09/08/2022 | Books | Includes bibliographical references and index |