Marketing whitebook 2013-14 decoding diversity, understanding the many facets of India, its consumers and the fastchanging marketscape: the essential handbook for marketers (Record no. 2014)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00697nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170101s2013 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789381425053 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 381.095405 BSW |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Businessworld |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing whitebook 2013-14 decoding diversity, understanding the many facets of India, its consumers and the fastchanging marketscape: the essential handbook for marketers |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Businessworld |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | ill. |
| Dimensions | 22 cm |
| 500 ## - GENERAL NOTE | |
| General note | Suggested by Dr. Preeta Vyas |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing --Asia --Handbooks, manuals, etc |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing --India --Handbooks, manuals, etc |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing --India --Periodicals |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type | Public note | Bill Number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General | FMS Library | FMS Library | 13/09/2013 | Books India | INR | 374.25 | 381.095405 BSW | M001621 | 10/07/2017 | Books | The essential handbook for marketers"--Cover. Acquired via LC overseas office. New Delhi Field Office. Most recent issues may not yet be available in LC Washington | 50675 |