Normal view MARC view ISBD view

Contemporary advertising (Record no. 1617)

MARC details
000 -LEADER
fixed length control field	00545nam a2200205Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	170101s2004 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	72537728
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1 ARE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Arens, William F.
245 #0 - TITLE STATEMENT
Title	Contemporary advertising
250 ## - EDITION STATEMENT
Edition statement	9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	New Delhi
Name of publisher, distributor, etc.	Tata McGraw Hill
Date of publication, distribution, etc.	2004
300 ## - PHYSICAL DESCRIPTION
Extent	xl, 712 p.
Other physical details	ill.
Dimensions	29 cm
500 ## - GENERAL NOTE
General note	Gratis by Dr. Preeta Vyas
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Consumer behavior
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Evolution of Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Modern fasion
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Date acquired	Source of acquisition	Total Checkouts	Full call number	Barcode	Date last seen	Bill Date	Koha item type
					General	FMS Library	FMS Library	14/05/2016	Gratis		659.1 ARE	M001159	10/07/2017		Books