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Framework for marketing management (Record no. 1615)

MARC details
000 -LEADER
fixed length control field	00518nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	170101s2001 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	8178085836
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8 KOT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Kotler, Philip
245 #0 - TITLE STATEMENT
Title	Framework for marketing management
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	New Delhi
Name of publisher, distributor, etc.	Pearson Education
Date of publication, distribution, etc.	2001
300 ## - PHYSICAL DESCRIPTION
Extent	xv, 352 p.
Other physical details	ill.
Dimensions	24 cm
500 ## - GENERAL NOTE
General note	Gratis by Dr. Preeta Vyas
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Market Demand
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Date acquired	Source of acquisition	Total Checkouts	Full call number	Barcode	Date last seen	Bill Date	Koha item type	Public note
					General	FMS Library	FMS Library	14/05/2016	Gratis		658.8 KOT	M001157	10/07/2017		Books	Includes bibliographical references and index

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