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Integrated advertising, promotion, and marketing communications

Baack, Donald

Integrated advertising, promotion, and marketing communications - 4th ed. - New Delhi Pearson Education 2010 - 478p. ill. 28 cm

Gratis by Dr. Preeta Vyas

ISBN: 9788131763292

Subjects--Topical Terms:
Advertising
Marketing
Marketing communication
Promotion

Dewey Class. No.: 659.1 KEN

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