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Marketing management

Kotler, Philip

Marketing management by Philip Kotler, Kevin Lane Keller. - 12th ed. - New Delhi Pearson 2006 - xxxix, 672 p. : ill, ; 27 cm.

Includes bibliographical references and index.

ISBN: 9788177586909

Subjects--Topical Terms:
Management pazarlama
Strategisch management.
Case studies
Marketing channels
Management
Marketing

Dewey Class. No.: 658.8 / KOT

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