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Marketing strategy

By: Contributor(s): Material type: TextTextPublication details: Mason Thomson South-Western 2005Edition: 3rd edDescription: xx, 628 p. ill. 26 cmISBN:
  • 8131501981
Subject(s): DDC classification:
  • 658.8 FER
Contents:
Ch 1 Marketing in the new economy; 1. The Miner's Headlamp; 2. Dr. Feelgood; 3. Transformation; 4. Merge with Mike; 5. The Cloister at Wilshire and Rodeo; 6. The Air Fund; 7. Triangle-National Can: Kingmaker; 8. Icahn-TWA: From Greenmailer to Manager-Owner; 9. Pantry Pride-Revlon: The Crucial Campaign; Part Three: The Zenith-and the Fall; 10. "Drexel is like a god..."; 11. Proven Prophet-So Far; 12. Milken's Money Machine; 14. Sovereign Privileges; 14. Sovereign Privileges; 15. Boesky Day; 16. The Center Cannot Hold
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Item type Current library Collection Call number Status Notes Date due Barcode
Books Books FMS Library General 658.8 FER (Browse shelf(Opens below)) Available Includes bibliographical references and index M002045

Gratis by Dr. Preeta Vyas

Ch 1 Marketing in the new economy; 1. The Miner's Headlamp; 2. Dr. Feelgood; 3. Transformation; 4. Merge with Mike; 5. The Cloister at Wilshire and Rodeo; 6. The Air Fund; 7. Triangle-National Can: Kingmaker; 8. Icahn-TWA: From Greenmailer to Manager-Owner; 9. Pantry Pride-Revlon: The Crucial Campaign; Part Three: The Zenith-and the Fall; 10. "Drexel is like a god..."; 11. Proven Prophet-So Far; 12. Milken's Money Machine; 14. Sovereign Privileges; 14. Sovereign Privileges; 15. Boesky Day; 16. The Center Cannot Hold

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