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Advertising management

By: Contributor(s): Material type: TextTextPublication details: New Delhi Prentice-Hall of India Pvt. Ltd. 2001Edition: 5th edDescription: xiii, 754 p. ill. 25 cmISBN:
  • 8120312198
Subject(s): DDC classification:
  • 659.1 BAT
Summary: Appropriate for courses in Advertising Management.The Fifth Edition provides a perfect blend of state-of-the-art theory with current management practice and has been updated, to include current research and readings.
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Item type Current library Collection Call number Status Notes Date due Barcode
Books Books FMS Library General 659.1 BAT (Browse shelf(Opens below)) Available Includes bibliographical references and index. M002060
Books Books FMS Library General 659.1 BAT (Browse shelf(Opens below)) Available Includes bibliographical references and index. M001523

Gratis by Mr. Saurin Gandhi

Appropriate for courses in Advertising Management.The Fifth Edition provides a perfect blend of state-of-the-art theory with current management practice and has been updated, to include current research and readings.

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